I’ve developed a skillset for enabling and uncovering the stories behind brands as a Creative Director and Designer over 25+ years. This expertise, along with brand strategy knowledge and processes offers a great over all perspective. I believe that a memorable brand goes way beyond the surface. Most see logo, typography, imagery and colour – that’s great for the identity. But what of the ethos, personality, messaging, tone of voice, vision etc. And the all important – who and what are we, and why does it matter to my audience? And while we are at it… Who are my audience?

This is why I’ve created BRANDLURN – A special project brand identity and strategy offering of my own that helps me uncover and understand the uniqueness of your brand – both for your audience, as well as also defining and better understanding that audience for you. It can be a deeper dive that provides insight & direction which will then ascertain your unique. Underpinning and defining your messaging so it can be included in everything your brand does to connect and communicate, both internally and externally. This will assist your marketing, advertising and communication work – creating better understanding. Is it time to establish U in mind?